The cartoon focused on the interstellar struggle between the friendly Guardian GoBots led by Luther "Leader-1" Unum the F-15Man and their enemies, the Renegade GoBots commanded by Cy-Kill the CycleMan.
In the UK, the show was known as The GoBots and rarely aired outside of School Holiday breakfast television. The Australian title was Challenge of the Machine Men and the Brazilian name was just Os GoBots (The GoBots). It aired in some markets outside the US (possibly just Australia, Brazil & the UK). The cartoon, called Challenge of the GoBots, was produced in the United States by Hanna-Barbera. This makes France the only country to combine the American and Japanese GoBots shows into two stories. The shows took place in the future, and the voice actors from the French dub of Challenge of the GoBots returned to voice their roles (or as many equivalents as were applicable) in Revenge of the GoBots and Pirate GoBots. The latters were renamed Revenge of the GoBots and Pirate GoBots and were dubbed as sequels to the American series.
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In France, both the American GoBots cartoon and the Japanese Machine Robo: Revenge of Cronos and Machine Robo: Battle Hackers series were aired. In Australia, however, the toyline began with the Machine Men title, which it evidently retained even after the rebranding in the United States. In Europe, where the toyline began as Robo Machine, the packaging changed over a period of time to reflect Tonka's developments, eventually touting itself as Challenge of the GoBots: A Robo Machine Product. Bandai appeared to retain the international marketing rights to the series following the change to GoBots, and so adapted their international toylines when the line was rebranded. Internationalīesides distributing them in the United States as Machine Men, Bandai also sold the Machine Robo toys in other non-Asian countries before their partnership with Tonka began. Note: For Transformers fans, this situation is similar to how some Generation One Transformer molds were released by Takara in the Diakron toyline before their partnership with Hasbro began. Machine Robo toys were initially marketed in the United States under the name Machine Men by Bandai themselves, but the line didn't see widespread success until Tonka adapted the toyline into GoBots and created a new animated series for the brand, as well as an array of supporting merchandise such as coloring books, stickers, and even an official GoBots magazine. GoBots got its start as a Japanese toyline called Machine Robo which was created by Takara-competitor Bandai.
The rights relating to the toys that made up the GoBots line, however, are still owned by Bandai, who had merely licensed them to Tonka for GoBots. In 1991, Hasbro bought Tonka and its subsidiaries (including Kenner), and at that time acquired all of Tonka's intellectual property, including jurisdiction over GoBots-related names and trademarks. Tonka also released a number of supporting toys such as spaceships, bases, the Robosaurus deity monster Zod and sets of combining Power Suits which GoBots figures can be placed into. After the line's initial success, a series of larger Super GoBots toys was also released, featuring both new characters and larger versions of some pre-existing toys. Premiering in 1984, Tonka's GoBots toys were mostly small, similar in size to Transformers' Mini Vehicles, although they were generally more complex than similarly-sized Transformers.
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